International travel and lifestyle brand TUMI debuted The High Road, a content series created in partnership with Highsnobiety, which will highlight the brand's ongoing collaboration with elite motorsports team and luxury supercar maker McLaren. I was invited by Highsnobiety’s internal Creatives and Producers to work on a dynamic teaser film that would spotlight the TUMI McLaren Collection alongside the McLaren Artura for the high road in Singapore for the Singapore F1 Grand Prix. The challenge was to create a compelling animation that captured the essence of both brands within a demanding 7-day timeframe. Working closely with Highsnobiety's team, we conceptualized a "Transformer concept" that would seamlessly blend the sleek aesthetics of the TUMI collection with the cutting-edge design of the McLaren Artura. I led the design phase, experimenting with various colorways of the Artura to ensure the animation aligned with both brands' identities.