Sally Hansen Happy Birthday Collection

Lots of party planning went into this multi-platform campaign rollout. We dazzled the design with live-action hand shots and vibrant shades to add an attitude that gets any party-goer excited. We combined captivating camera work with party favors, introducing an element of surprise to the salon experience. Matte or glossy? Short or long? No matter your preference, all nails are welcome to the party! My role in this project included designing styleframes and testing out different materials and design languages to communicate a party based theme. I was also involved in the previsualization process and assisted in the modelling and texturing of the assets used throughout the film.